The global e-commerce market had sales reaching 14% of the total share of global retail sales by the end of 20191. In October 2020, total EU retail sales increased by 1.5 % compared with September 20202. In this time, e-commerce sales were up 55-76% in summer 2020 compared with same period of 20193.
Below we described worldwide trends in field of retail e-commerce:
- On-site personalization is used to create individualized experiences;
- Big data plays a big part in creating personalized experiences;
- Chatbots improve the shopping experience;
- Mobile shopping is important;
- More ways to pay must be submitted;
- Headless and API-driven e-commerce allow continued innovation;
- Customers respond to video;
- Subscriptions keep customers coming back;
- Sustainability is becoming more important;
- Businesses should optimize digital strategy for conversation.
1Statista
2EUROSTAT
3digitalcommerce360.com